FAB9
ABOUT
FAB9 is a makerspace startup founded with the mission of democratizing access to making. Through a monthly subscription, FAB9 provides members with access to high-end prototyping equipment, creating a new kind of shared workspace that fosters community, creativity, and meaningful connections through making.
CHALLENGE
As a startup, FAB9 needed a brand built from the ground up, one that represented its mission, vision, and values. It was essential that the identity appealed to both experienced and new makers alike, the duality of capturing the technological aspect of the product whilst being approachable and inviting.
SOLUTION
We created a brand that is dynamic, scalable and democratic. The visual identity is versatile, flexible and adaptable, capturing the diversity of FAB9 members, the community and their creations.
ROLE
Creative Director
INTERNAL TEAM
Copywriter
Genevieve Callaghan
Design Assistant
Geunyu Kim
EXTERNAL TEAM
Creative Director
Paul Marcus Fuog
Creative Director
Uriah Gray
Designer
Will Neil
Developer
Jake Bonin
Strategy Director
Melissa Ross
Editor
Meredith Forrester
IDENTITY SYSTEM
BRANDING
DIGITAL DESIGN
FAB9
ABOUT
FAB9 is a makerspace startup founded with the mission of democratizing access to making. Through a monthly subscription, FAB9 provides members with access to high-end prototyping equipment, creating a new kind of shared workspace that fosters community, creativity, and meaningful connections through making.
CHALLENGE
As a startup, FAB9 needed a brand built from the ground up, one that represented its mission, vision, and values. It was essential that the identity appealed to both experienced and new makers alike, the duality of capturing the technological aspect of the product whilst being approachable and inviting.
SOLUTION
We created a brand that is dynamic, scalable and democratic. The visual identity is versatile, flexible and adaptable, capturing the diversity of FAB9 members, the community and their creations.
ROLE
Creative Director
INTERNAL TEAM
Copywriter
Genevieve Callaghan
Design Assistant
Geunyu Kim
EXTERNAL TEAM
Creative Director
Paul Marcus Fuog
Creative Director
Uriah Gray
Designer
Will Neil
Developer
Jake Bonin
Strategy Director
Melissa Ross
Editor
Meredith Forrester
IDENTITY SYSTEM
BRANDING
DIGITAL DESIGN
