• Creative Direction ·

  • Brand ·

  • Design ·

  • User Experience ·

Brand Identity

FAB9 BRAND

Brand Identity

FAB9 BRAND

Brand Identity

FAB9 BRAND

Brand Evolution

KINDRED

UX & Prototyping

AMEX

Brand Evolution

KINDRED

UX & Prototyping

AMEX

Brand Evolution

KINDRED

UX & Prototyping

AMEX

UX/UI & Prototyping

CROWDSMART

Brand Refresh & UX

AUSTRALIAN TAXATION OFFICE

UX/UI & Prototyping

CROWDSMART

Brand Refresh & UX

AUSTRALIAN TAXATION OFFICE

UX/UI & Prototyping

CROWDSMART

Brand Refresh & UX

AUSTRALIAN TAXATION OFFICE

Event Branding & Illustration

WIKIMANIA

Event Branding & Illustration

WIKIMANIA

Brand Refresh

WIKIMEDIA FOUNDATION

Brand Refresh & Environment Design

MAXIS TELECOM

Brand Refresh

WIKIMEDIA FOUNDATION

Brand Refresh & Environment Design

MAXIS TELECOM

Brand Refresh

WIKIMEDIA FOUNDATION

Brand Refresh & Environment Design

MAXIS TELECOM

Environment Design & Signage

FAB9 ENVIRONMENT

Environment Design & Signage

FAB9 ENVIRONMENT

Brand Strategy

FAB9 STRATEGY

Event Branding

PUMA LOVE RUN

Brand Strategy

FAB9 STRATEGY

Event Branding

PUMA LOVE RUN

Brand Strategy

FAB9 STRATEGY

Event Branding

PUMA LOVE RUN

Brand Refresh & Digital

NOT YET IT'S DIFFICULT

Brand Refresh & Digital

NOT YET IT'S DIFFICULT

Clients & Collaborators

  • Constructed a community-built temporary pavilion for the Pina Bausch Zentrum with Venice Gold Lion winning art + architecture collective Raumlabor.

  • Developed a streamlined, contemporary digital experience for ato.gov.au, the primary gateway for Australian Taxation Office services.

  • Submitted the wining proposal for the Ritz-Carlton residence competition for 1700 apartments, part of the $1 billiion West Side Place development.

  • Working closely with IBM Research’s leadership to define their cultural DNA, and establish their Employee Value Proposition.

  • Partnered with AMEX to create a intuitive stand-alone travel-app prototype that houses all AMEX Travel assets in a single, unified digital experience.

  • Collaborated with Nike on Air Max day, a three-day annual global event that celebrates the rich heritage of Nike's most legendary shoe.

  • Mentored at New Inc, New Museum's Art, Design + Tech Incubator. Provided guidance to help members become creative leaders of tomorrow.

  • Reimagining end-to-end UX/ UI for AI-powered semantic analysis tool CrowdSmart designed to mitigate bias in decision-making.

  • Partnered with Starbucks leaders to develop a digital learning portal, launched to over 9,000 store managers nationwide.

  • Define Pfizer's North Star and establish the organization ambition statement of "Changing a Billion Lives by 2027."

  • As 3’s international brand guardians, we created their brand book which showcased their identity, mission, visual style and core values.

  • Create a versatile, flexible and adaptable visual identity for FAB9, a startup with a mission to democratise access to making.

  • A cheeky running event created specifically for Puma to bring the brand’s essence of ‘joy’ to-life.

  • Part of the portfolio review panel for D&AD Shift with Google, an award-winning, free, industry-led night school for self-taught creatives.

  • Part of the portfolio review panel for School of Visual Arts, MFA Product of Design in 2022, 2023 and 2024.

  • Launched a new website for international architecture design studio Hassell.

  • Created a distinctive, vibrant, and eyecatching visual identity for award-winning restaurant operator Vue de Monde’s, inspired by French modern chic aesthetic.

  • Collaborated with British bank Barclays to develop a series of Direct Mail campaigns.

  • Constructed a community-built temporary pavilion for the Pina Bausch Zentrum with Venice Gold Lion winning art + architecture collective Raumlabor.

  • Developed a streamlined, contemporary digital experience for ato.gov.au, the primary gateway for Australian Taxation Office services.

  • Submitted the wining proposal for the Ritz-Carlton residence competition for 1700 apartments, part of the $1 billiion West Side Place development.

  • Working closely with IBM Research’s leadership to define their cultural DNA, and establish their Employee Value Proposition.

  • Partnered with AMEX to create a intuitive stand-alone travel-app prototype that houses all AMEX Travel assets in a single, unified digital experience.

  • Collaborated with Nike on Air Max day, a three-day annual global event that celebrates the rich heritage of Nike's most legendary shoe.

  • Mentored at New Inc, New Museum's Art, Design + Tech Incubator. Provided guidance to help members become creative leaders of tomorrow.

  • Reimagining end-to-end UX/ UI for AI-powered semantic analysis tool CrowdSmart designed to mitigate bias in decision-making.

  • Partnered with Starbucks leaders to develop a digital learning portal, launched to over 9,000 store managers nationwide.

  • Define Pfizer's North Star and establish the organization ambition statement of "Changing a Billion Lives by 2027."

  • As 3’s international brand guardians, we created their brand book which showcased their identity, mission, visual style and core values.

  • Create a versatile, flexible and adaptable visual identity for FAB9, a startup with a mission to democratise access to making.

  • A cheeky running event created specifically for Puma to bring the brand’s essence of ‘joy’ to-life.

  • Part of the portfolio review panel for D&AD Shift with Google, an award-winning, free, industry-led night school for self-taught creatives.

  • Part of the portfolio review panel for School of Visual Arts, MFA Product of Design in 2022, 2023 and 2024.

  • Launched a new website for international architecture design studio Hassell.

  • Created a distinctive, vibrant, and eyecatching visual identity for award-winning restaurant operator Vue de Monde’s, inspired by French modern chic aesthetic.

  • Collaborated with British bank Barclays to develop a series of Direct Mail campaigns.

Personal Projects

Installation & Textiles

SYMBIOSIS

Architecture, Drawings

EVERYWHERE I HAVE EVER LIVED

Architecture

2046 — 二零四六

Installation & Textiles

SYMBIOSIS

Architecture, Drawings

EVERYWHERE I HAVE EVER LIVED

Architecture

2046 — 二零四六

Installation & Textiles

SYMBIOSIS

Architecture, Drawings

EVERYWHERE I HAVE EVER LIVED

Architecture

2046 — 二零四六