Creative Direction ·
Brand ·
Design ·
User Experience ·
Brand Identity
FAB9 BRAND
Event Branding & Illustration
WIKIMANIA
Event Branding & Illustration
WIKIMANIA

Environment Design & Signage
FAB9 ENVIRONMENT

Environment Design & Signage
FAB9 ENVIRONMENT

Brand Refresh & Digital
NOT YET IT'S DIFFICULT

Brand Refresh & Digital
NOT YET IT'S DIFFICULT
Clients & Collaborators
Constructed a community-built temporary pavilion for the Pina Bausch Zentrum with Venice Gold Lion winning art + architecture collective Raumlabor.
Developed a streamlined, contemporary digital experience for ato.gov.au, the primary gateway for Australian Taxation Office services.
Submitted the wining proposal for the Ritz-Carlton residence competition for 1700 apartments, part of the $1 billiion West Side Place development.
Working closely with IBM Research’s leadership to define their cultural DNA, and establish their Employee Value Proposition.
Partnered with AMEX to create a intuitive stand-alone travel-app prototype that houses all AMEX Travel assets in a single, unified digital experience.
Collaborated with Nike on Air Max day, a three-day annual global event that celebrates the rich heritage of Nike's most legendary shoe.
Mentored at New Inc, New Museum's Art, Design + Tech Incubator. Provided guidance to help members become creative leaders of tomorrow.
Reimagining end-to-end UX/ UI for AI-powered semantic analysis tool CrowdSmart designed to mitigate bias in decision-making.
Partnered with Starbucks leaders to develop a digital learning portal, launched to over 9,000 store managers nationwide.
Define Pfizer's North Star and establish the organization ambition statement of "Changing a Billion Lives by 2027."
As 3’s international brand guardians, we created their brand book which showcased their identity, mission, visual style and core values.
Create a versatile, flexible and adaptable visual identity for FAB9, a startup with a mission to democratise access to making.
A cheeky running event created specifically for Puma to bring the brand’s essence of ‘joy’ to-life.
Part of the portfolio review panel for D&AD Shift with Google, an award-winning, free, industry-led night school for self-taught creatives.
Part of the portfolio review panel for School of Visual Arts, MFA Product of Design in 2022, 2023 and 2024.
Launched a new website for international architecture design studio Hassell.
Created a distinctive, vibrant, and eyecatching visual identity for award-winning restaurant operator Vue de Monde’s, inspired by French modern chic aesthetic.
Collaborated with British bank Barclays to develop a series of Direct Mail campaigns.
Constructed a community-built temporary pavilion for the Pina Bausch Zentrum with Venice Gold Lion winning art + architecture collective Raumlabor.
Developed a streamlined, contemporary digital experience for ato.gov.au, the primary gateway for Australian Taxation Office services.
Submitted the wining proposal for the Ritz-Carlton residence competition for 1700 apartments, part of the $1 billiion West Side Place development.
Working closely with IBM Research’s leadership to define their cultural DNA, and establish their Employee Value Proposition.
Partnered with AMEX to create a intuitive stand-alone travel-app prototype that houses all AMEX Travel assets in a single, unified digital experience.
Collaborated with Nike on Air Max day, a three-day annual global event that celebrates the rich heritage of Nike's most legendary shoe.
Mentored at New Inc, New Museum's Art, Design + Tech Incubator. Provided guidance to help members become creative leaders of tomorrow.
Reimagining end-to-end UX/ UI for AI-powered semantic analysis tool CrowdSmart designed to mitigate bias in decision-making.
Partnered with Starbucks leaders to develop a digital learning portal, launched to over 9,000 store managers nationwide.
Define Pfizer's North Star and establish the organization ambition statement of "Changing a Billion Lives by 2027."
As 3’s international brand guardians, we created their brand book which showcased their identity, mission, visual style and core values.
Create a versatile, flexible and adaptable visual identity for FAB9, a startup with a mission to democratise access to making.
A cheeky running event created specifically for Puma to bring the brand’s essence of ‘joy’ to-life.
Part of the portfolio review panel for D&AD Shift with Google, an award-winning, free, industry-led night school for self-taught creatives.
Part of the portfolio review panel for School of Visual Arts, MFA Product of Design in 2022, 2023 and 2024.
Launched a new website for international architecture design studio Hassell.
Created a distinctive, vibrant, and eyecatching visual identity for award-winning restaurant operator Vue de Monde’s, inspired by French modern chic aesthetic.
Collaborated with British bank Barclays to develop a series of Direct Mail campaigns.
Personal Projects