Story
Wikimania is the annual conference of the Wikimedia movement, organized by volunteers and hosted by the Wikimedia Foundation. Since 2005, it has taken place in a different city every year. In 2024, Katowice Poland will be the host city.
Challenge
To create an visual identity for Wikimania Katowice that is unique and distinctive yet aligned with the event overarching visual system and has a connection with the existing Wikimedia Foundation brand.
Outcome
Leveraging the Foundation's existing illustration style and typography and blending traditional Polish motifs with a modern twist, I created a visual identity for Wikimania Katowice inspired by Polish folk culture, food and its graphic design history. As a legacy digital brand, Wikimedia's five-year strategy is to appeal to younger audiences, inline with the strategic direction, the visual identity is playful, vibrant and youthful.
Client
Category
Wikimedia Foundation
Event Branding & Illustration
My Role
Creative Director, Designer, Illustrator
My Contribution
Visual Identity

Onsite Event Branding
The brand's presence is extended throughout the conference. As attendees are already onsite, the branding takes a more subtle approach, hinted at through color, illustration and typography.
Social Media & Presentation Templates
OOH

Event screen
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