ESQ TYRANNY
ESQ TYRANNY
ABOUT
Doors to Freedom is a collection of structures illustrative of the constraints imposed on the artists and the power of artistic expression, even under the harshest of conditions. These walls, traditionally symbols of confinement, instead reveal the artists’ creativity, bearing witness to their lived experiences. Art, at its most vital, doesn’t merely decorate — it testifies, disrupts, resists.
CHALLENGE
As a startup, FAB9 needed a brand from scratch, one that represented its mission, vision, and values. It was essential that the identity appealed to both experienced and new makers alike, the duality of capturing the technological aspect of the product whilst being approachable and inviting.
SOLUTION
We created a brand that is dynamic, scalable and democratic. The visual identity is versatile, flexible and adaptable, capturing the diversity of FAB9 members, the community and their creations.
ROLE
Creative Director
TEAM
Design Director
Pearlyn Lii
Designer
Lucian French
Creative Technologist
Dot Dot
Photography
Dot Dot
IDENTITY SYSTEM
SOCIAL MEDIA
VIDEO
UI DESIGN
ESQ TYRANNY
ABOUT
Doors to Freedom is a collection of structures illustrative of the constraints imposed on the artists and the power of artistic expression, even under the harshest of conditions. These walls, traditionally symbols of confinement, instead reveal the artists’ creativity, bearing witness to their lived experiences. Art, at its most vital, doesn’t merely decorate — it testifies, disrupts, resists.
CHALLENGE
As a startup, FAB9 needed a brand from scratch, one that represented its mission, vision, and values. It was essential that the identity appealed to both experienced and new makers alike, the duality of capturing the technological aspect of the product whilst being approachable and inviting.
SOLUTION
We created a brand that is dynamic, scalable and democratic. The visual identity is versatile, flexible and adaptable, capturing the diversity of FAB9 members, the community and their creations.
ROLE
Creative Director
TEAM
Design Director
Pearlyn Lii
Designer
Lucian French
Creative Technologist
Dot Dot
Photography
Dot Dot
IDENTITY SYSTEM
SOCIAL MEDIA
VIDEO
UI DESIGN
