BACKGROUND
BACKGROUND
Not Yet It's Difficult (NYID) is an Australian producer of cultural events and creator of contemporary artworks. Since 1992, the organization has explored the intersections of art, politics, and the human condition through experiences that provoke inquiry and public engagement.
Not Yet It's Difficult (NYID) is a producer of cultural events and creator of contemporary artworks. Since 1992, the organization has explored the intersections of art, politics, and the human condition, creating experiences that provoke inquiry and engage audiences both viscerally and intellectually.
Not Yet It's Difficult (NYID) is a producer of cultural events and creator of contemporary artworks. Since 1992, the organization has explored the intersections of art, politics, and the human condition, creating experiences that provoke inquiry and engage audiences both viscerally and intellectually.
CHALLENGE
CHALLENGE
Over three decades, NYID had built an extensive archive of exhibitions, performances, and public artworks, yet its website had remained largely unchanged. Outdated technology, text-heavy content, and a complex navigation structure made the archive difficult to maintain and even harder to explore. The challenge was to create a contemporary digital experience that made its work more accessible.
Over three decades, NYID had built an extensive archive of exhibitions, performances, and public artworks, yet its website had remained largely unchanged. Outdated technology, text-heavy content, and a complex navigation structure made the archive difficult to maintain and even harder to explore. The challenge was to create a contemporary digital experience that made its work more accessible.
SOLUTION
SOLUTION
We refreshed NYID's visual identity and designed an archival website centered on imagery and video. A simplified information architecture and flexible CMS made more than three decades of work easier to discover while enabling the team to continuously expand the archive. The result is a digital platform that preserves NYID's legacy while supporting its future practice.
We refreshed NYID's visual identity and designed an archival website centered on imagery and video. The result is a digital platform that functions both as a living archive and a contemporary expression of NYID's practice—making its cultural legacy more accessible while providing a foundation for future work
We refreshed NYID's visual identity and designed an archival website centered on imagery and video. The result is a digital platform that functions both as a living archive and a contemporary expression of NYID's practice—making its cultural legacy more accessible while providing a foundation for future work
NYID
ROLE
ROLE
Creative Director
Creative Director
EXTERNAL TEAM
TEAM
James Sandr, Matt Tambellini, Peter Brundle
CREATIVE DIRECTOR
James Sandr
James Sandr
DESIGNER
Matt Tambellini
DEVELOPER
Peter Brundle
DIGITAL
